Poor Clara…she just wanted some feedback on a project. And then someone had to go and mention font and there I went. Off and running!!! As you may remember, I’m fontaholic. And today (because I was feeling down and my good friend Linda suggested I post on fonts because they make me happy), I want to focus on how font changes the mood.
Have you ever looked at the cover of a book or a movie poster and felt that it just didn’t convey the real meaning or feeling behind the story? Fonts can do that to our layouts too. Graphic Designers and Web Designers spend a lot of time trying to find fonts to fit their clients and products. Consider the following:
Which one makes you feel warm and cozy? Which one makes you feel like you are entering somewhere elegant? The curved lines and thicker strokes on the first font make it more relaxed and easygoing. Like sitting on the couch with your friends and a cup of coffee. The straight, clean lines with sharp serifed tips make the second one more stately. Like you are enter a five-star hotel. Which image do you want to convey in your creation?
Now which one goes with which picture?
If we place the curvy font with the “fancy” room, it feels discordant….like the two don’t match. This could be useful if you are trying to convey sarcasm or perhaps poke fun at something. It would add an unexpected feel to the layout. Like if I took a picture of my own living room (which NO ONE wants to see!) and put it with the elegant font that said, “Our Palace”. It would make people chuckle; understanding the irony of the statement versus the picture. Here’s the “relaxed” font on the “elegant” picture. See how it doesn’t quite feel right?
If, however, we place the streamlined font with the “fancy” picture, the two will match in tone and the message of your layout will be conveyed with double strength. Perhaps that’s why I have so many fonts….because we have so many moods and messages to convey! (That’s the reason people…go with it!!)
So take a little extra time to think about the fonts you are using in your next layout. And a word of advice….Comic Sans is never an acceptable font! Just check Pinterest. (There is the potential for NSFW text…I don’t control all of Pinterest. Though I’d like to sometimes!)
Credits: Photos from http://www.countryliving.com/homes/how-to-get-the-look/personality-american-country-0909 and http://www.kitchenandfurniture.com/623-elegant-living-room.html Fonts are clickable.